EXPERIENCE
Interaction Design Teacher
UOC
2020 – Present
I guide students through a complete design process, from research to prototyping. My role involves not only academic support but also enhancing classroom dynamics and resolving methodological and technical questions.
Main responsibilities and achievements:
I support students in applying user-centered design methodologies, ensuring that each phase (research, ideation, conceptualization, and prototyping) is developed rigorously.
I facilitate learning through forums and asynchronous communications, delving into UX Research techniques, Service Design, and prototyping.
Interaction Design Teacher
UOC
2020 – Present
I guide students through a complete design process, from research to prototyping. My role involves not only academic support but also enhancing classroom dynamics and resolving methodological and technical questions.
Main responsibilities and achievements:
I support students in applying user-centered design methodologies, ensuring that each phase (research, ideation, conceptualization, and prototyping) is developed rigorously.
I facilitate learning through forums and asynchronous communications, delving into UX Research techniques, Service Design, and prototyping.
Interaction Design Teacher
UOC
2020 – Present
I guide students through a complete design process, from research to prototyping. My role involves not only academic support but also enhancing classroom dynamics and resolving methodological and technical questions.
Main responsibilities and achievements:
I support students in applying user-centered design methodologies, ensuring that each phase (research, ideation, conceptualization, and prototyping) is developed rigorously.
I facilitate learning through forums and asynchronous communications, delving into UX Research techniques, Service Design, and prototyping.
Service Designer & Strategic Researcher
ARA Diary / GAMMA UX
2023 – 2025
I combined advanced UX Research techniques and market research to generate strategic insights that guided decision-making and defined the newspaper's strategy.
Main responsibilities and achievements:
I facilitated co-creation sessions with different teams to transform findings into innovation strategies within the newspaper's ecosystem.
I conducted market research to identify user needs and translate them into new product strategies, such as new sections or verticals of the newspaper.
I acted as a bridge between the business and key stakeholders (journalists and executives), ensuring that strategic decisions were based on research insights.
I implemented processes based on Research Operations (ReOps) to democratize access to insights and promote the use of research as the basis for decision-making.
I applied qualitative and quantitative methods, such as interviews, surveys, focus groups, shadowing, usability tests, and service blueprints, to map the user ecosystem.
I designed and executed exploratory research to identify improvement opportunities in the readers' experience and in the internal workflows of the editorial team.
Service Designer & Strategic Researcher
ARA Diary / GAMMA UX
2023 – 2025
I combined advanced UX Research techniques and market research to generate strategic insights that guided decision-making and defined the newspaper's strategy.
Main responsibilities and achievements:
I facilitated co-creation sessions with different teams to transform findings into innovation strategies within the newspaper's ecosystem.
I conducted market research to identify user needs and translate them into new product strategies, such as new sections or verticals of the newspaper.
I acted as a bridge between the business and key stakeholders (journalists and executives), ensuring that strategic decisions were based on research insights.
I implemented processes based on Research Operations (ReOps) to democratize access to insights and promote the use of research as the basis for decision-making.
I applied qualitative and quantitative methods, such as interviews, surveys, focus groups, shadowing, usability tests, and service blueprints, to map the user ecosystem.
I designed and executed exploratory research to identify improvement opportunities in the readers' experience and in the internal workflows of the editorial team.
Service Designer & Strategic Researcher
ARA Diary / GAMMA UX
2023 – 2025
I combined advanced UX Research techniques and market research to generate strategic insights that guided decision-making and defined the newspaper's strategy.
Main responsibilities and achievements:
I facilitated co-creation sessions with different teams to transform findings into innovation strategies within the newspaper's ecosystem.
I conducted market research to identify user needs and translate them into new product strategies, such as new sections or verticals of the newspaper.
I acted as a bridge between the business and key stakeholders (journalists and executives), ensuring that strategic decisions were based on research insights.
I implemented processes based on Research Operations (ReOps) to democratize access to insights and promote the use of research as the basis for decision-making.
I applied qualitative and quantitative methods, such as interviews, surveys, focus groups, shadowing, usability tests, and service blueprints, to map the user ecosystem.
I designed and executed exploratory research to identify improvement opportunities in the readers' experience and in the internal workflows of the editorial team.
Co-founder & Organizer
Ladies that UX Barcelona
2021 — 2024
I contributed to the creation and growth of a community that promotes the exchange of knowledge and the empowerment of women in UX, technology, and innovation.
Main responsibilities and accomplishments:
I led the creation of the Barcelona chapter, establishing an inclusive space for UX professionals and students.
I designed and facilitated events and talks on user experience, accessibility, and strategic design, promoting learning and collaboration among teams (e.g., design and development).
I coordinated the planning of activities with other organizers and speakers, ensuring relevant content aligned with industry needs and an average attendance of 50 attendees per event.
I strengthened the visibility of the community by attending networking events, using social media, and forming alliances with local and international initiatives.
I kept myself constantly updated on leading professionals in the field and invited them to participate in talks at Ladies That UX.
I supported new professionals interested in entering or growing in UX, promoting the development of female talent in the industry.
Co-founder & Organizer
Ladies that UX Barcelona
2021 — 2024
I contributed to the creation and growth of a community that promotes the exchange of knowledge and the empowerment of women in UX, technology, and innovation.
Main responsibilities and accomplishments:
I led the creation of the Barcelona chapter, establishing an inclusive space for UX professionals and students.
I designed and facilitated events and talks on user experience, accessibility, and strategic design, promoting learning and collaboration among teams (e.g., design and development).
I coordinated the planning of activities with other organizers and speakers, ensuring relevant content aligned with industry needs and an average attendance of 50 attendees per event.
I strengthened the visibility of the community by attending networking events, using social media, and forming alliances with local and international initiatives.
I kept myself constantly updated on leading professionals in the field and invited them to participate in talks at Ladies That UX.
I supported new professionals interested in entering or growing in UX, promoting the development of female talent in the industry.
Co-founder & Organizer
Ladies that UX Barcelona
2021 — 2024
I contributed to the creation and growth of a community that promotes the exchange of knowledge and the empowerment of women in UX, technology, and innovation.
Main responsibilities and accomplishments:
I led the creation of the Barcelona chapter, establishing an inclusive space for UX professionals and students.
I designed and facilitated events and talks on user experience, accessibility, and strategic design, promoting learning and collaboration among teams (e.g., design and development).
I coordinated the planning of activities with other organizers and speakers, ensuring relevant content aligned with industry needs and an average attendance of 50 attendees per event.
I strengthened the visibility of the community by attending networking events, using social media, and forming alliances with local and international initiatives.
I kept myself constantly updated on leading professionals in the field and invited them to participate in talks at Ladies That UX.
I supported new professionals interested in entering or growing in UX, promoting the development of female talent in the industry.
Researcher & Innovation Consultant
Havaianas by Ioasys
2021 — 2024
Within the innovation team, I led research strategies for the Havaianas brand, covering the markets of Brazil and EMEA. My work combined user research, future trends, and strategic design, with the goal of anticipating opportunities and developing innovative solutions based on real insights.
Main responsibilities and achievements:
I designed and implemented qualitative and quantitative research plans to support strategic decision-making in the markets of Brazil and EMEA. I highlight my participation in the Havalovers ID Global EMEA project, an international market research to map the behavior of fans and potential audiences of the brand in Europe.
I managed the online community HavaCommunity - with a user base of 5000 brand lovers - where research was conducted every 15 days, with a completion rate of over 94%. I also wrote a monthly newsletter with data and key strategic insights aimed at informing 5 different areas of the business.
I facilitated co-creation workshops with multidisciplinary teams (customer service, marketing, and product) and key stakeholders, transforming findings into innovation initiatives for the brand.
I participated in designing new methodologies and in creating the Futures Design area, consolidating tools and processes (future scenario creation, backcasting, STEEP analysis, trends and weak signals, foresight workshops, among others) to integrate future thinking into the company's innovation strategy.
Researcher & Innovation Consultant
Havaianas by Ioasys
2021 — 2024
Within the innovation team, I led research strategies for the Havaianas brand, covering the markets of Brazil and EMEA. My work combined user research, future trends, and strategic design, with the goal of anticipating opportunities and developing innovative solutions based on real insights.
Main responsibilities and achievements:
I designed and implemented qualitative and quantitative research plans to support strategic decision-making in the markets of Brazil and EMEA. I highlight my participation in the Havalovers ID Global EMEA project, an international market research to map the behavior of fans and potential audiences of the brand in Europe.
I managed the online community HavaCommunity - with a user base of 5000 brand lovers - where research was conducted every 15 days, with a completion rate of over 94%. I also wrote a monthly newsletter with data and key strategic insights aimed at informing 5 different areas of the business.
I facilitated co-creation workshops with multidisciplinary teams (customer service, marketing, and product) and key stakeholders, transforming findings into innovation initiatives for the brand.
I participated in designing new methodologies and in creating the Futures Design area, consolidating tools and processes (future scenario creation, backcasting, STEEP analysis, trends and weak signals, foresight workshops, among others) to integrate future thinking into the company's innovation strategy.
Researcher & Innovation Consultant
Havaianas by Ioasys
2021 — 2024
Within the innovation team, I led research strategies for the Havaianas brand, covering the markets of Brazil and EMEA. My work combined user research, future trends, and strategic design, with the goal of anticipating opportunities and developing innovative solutions based on real insights.
Main responsibilities and achievements:
I designed and implemented qualitative and quantitative research plans to support strategic decision-making in the markets of Brazil and EMEA. I highlight my participation in the Havalovers ID Global EMEA project, an international market research to map the behavior of fans and potential audiences of the brand in Europe.
I managed the online community HavaCommunity - with a user base of 5000 brand lovers - where research was conducted every 15 days, with a completion rate of over 94%. I also wrote a monthly newsletter with data and key strategic insights aimed at informing 5 different areas of the business.
I facilitated co-creation workshops with multidisciplinary teams (customer service, marketing, and product) and key stakeholders, transforming findings into innovation initiatives for the brand.
I participated in designing new methodologies and in creating the Futures Design area, consolidating tools and processes (future scenario creation, backcasting, STEEP analysis, trends and weak signals, foresight workshops, among others) to integrate future thinking into the company's innovation strategy.
Interaction Designer & UX Writer
Everis / NTT DATA
2021 — 2024
I collaborated on the development of digital products for clients such as Banco Mediolanum, Seat and Cupra, Caixa Bank, Zurich Insurance, among others, combining research and UX Writing to enhance the user experience. I participated in qualitative and quantitative studies, with a deeper focus on qualitative methodologies. Additionally, I contributed to the facilitation of co-creation sessions and conducted usability tests to validate and optimize the designed solutions.
Main responsibilities and achievements:
I introduced and consolidated the UX Writing discipline within the consultancy, leading key initiatives such as the creation and facilitation of internal training on UX Writing and its integration into the design process.
I designed and executed qualitative and quantitative research, conducting interviews, surveys, and tests with end users to improve products and services.
I developed and facilitated strategic workshops with various objectives: problem exploration, co-creation of solutions, strategy definition, and concept validation.
Interaction Designer & UX Writer
Everis / NTT DATA
2021 — 2024
I collaborated on the development of digital products for clients such as Banco Mediolanum, Seat and Cupra, Caixa Bank, Zurich Insurance, among others, combining research and UX Writing to enhance the user experience. I participated in qualitative and quantitative studies, with a deeper focus on qualitative methodologies. Additionally, I contributed to the facilitation of co-creation sessions and conducted usability tests to validate and optimize the designed solutions.
Main responsibilities and achievements:
I introduced and consolidated the UX Writing discipline within the consultancy, leading key initiatives such as the creation and facilitation of internal training on UX Writing and its integration into the design process.
I designed and executed qualitative and quantitative research, conducting interviews, surveys, and tests with end users to improve products and services.
I developed and facilitated strategic workshops with various objectives: problem exploration, co-creation of solutions, strategy definition, and concept validation.
Interaction Designer & UX Writer
Everis / NTT DATA
2021 — 2024
I collaborated on the development of digital products for clients such as Banco Mediolanum, Seat and Cupra, Caixa Bank, Zurich Insurance, among others, combining research and UX Writing to enhance the user experience. I participated in qualitative and quantitative studies, with a deeper focus on qualitative methodologies. Additionally, I contributed to the facilitation of co-creation sessions and conducted usability tests to validate and optimize the designed solutions.
Main responsibilities and achievements:
I introduced and consolidated the UX Writing discipline within the consultancy, leading key initiatives such as the creation and facilitation of internal training on UX Writing and its integration into the design process.
I designed and executed qualitative and quantitative research, conducting interviews, surveys, and tests with end users to improve products and services.
I developed and facilitated strategic workshops with various objectives: problem exploration, co-creation of solutions, strategy definition, and concept validation.
Do you have a project in mind or are you looking for advice? Write to me, I would be happy to chat.
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