HUMAN INSIGHTS, BUSINESS IMPACT
GILMARA
LANZETTA
I am Gilmara Lanzetta, a UX Researcher with over 5 years of experience transforming human complexity into strategies that connect people, businesses, and the future.
SCROLL
My career is built at the intersection of research, strategy, and business. I specialize in mixed methods, with a particular focus on qualitative research, such as facilitating workshops, interviews, and focus groups.
I have worked in various sectors such as retail, communication, and banking, conducting product and market research.
My constant curiosity about human behavior led me to deepen my knowledge in the anthropology of consumption and generational studies. This allows me to understand not only what people do, but also why they do it and how those motivations can translate into business strategies for brands.
Do you have a project in mind or are you looking for advice? Write to me, I would be happy to chat.